ADHERENCE TO ETHICAL ADVERTISING BY TRADO-MEDICINE COMPANIES IN EBONYI STATE

ABSTRACT: This study was carried out to examine adherence to ethical advertising by trado-medicine companies in Ebonyi State. Specifically, the study aims to find out whether trado- medical companies make use of advertisement, examine whether trado- medicine companies adhere to the ethics of advertisement and investigate whether customers believe in the use of traditional medicines. The study employed the survey descriptive research design. A total of 141 responses were validated from the survey. From the responses obtained and analyzed, the findings revealed that Trado- medicine companies do adhere to the ethics of advertisement. The study thereby recommends that there should be re-awakening on the benefits of herbal drugs as alternative medicine to orthodox medicine. However, there should be proper quality control measures that are scientific and empirical-oriented. There should be a convergence of orthodox and traditional medicine so that each complements the other. Providers of medicines should be trained in the understanding of how herbal drugs could be integrated in modern medicine and its effects on the health of their patients.